The Story

I'm a mid-30s consultant who watched your YouTube video twice on my MacBook Pro while on vacation in Miami. Back home in Chicago, I clicked your ad on X from an Android phone and spent two minutes on your site. You think you know me? Think again.

It's easy for companies to reduce people to a series of demographics, titles, and behaviors. A user with this profile did this, so now they'll likely do that. It's a mindset that's literally dehumanizing. 

Adobe and Microsoft's integrated solution connects data, process and content, providing you with unmatched insights and robust activation capabilities so you can give your customers the personalized experiences they crave—ones that demonstrate you don't track them, you understand them. 

With Adobe and Microsoft: Personal is possible.